Marketing Strategy and Brand Design for Land-Based Businesses

Let’s turn your gritty determination and wide-eyed ideals into a hard-hitting brand.

Flower Farmers

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Ranchers

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Market Gardeners

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Dairy Farmers

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Agritourism

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Farm to Table

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Flower Farmers - Ranchers - Market Gardeners - Dairy Farmers - Agritourism - Farm to Table -

We do things a little differently around here

Bridging the gap between big-brand marketing strategies and the unique needs of land-based businesses. Specializing in branding and marketing for women entrepreneurs in agriculture, homesteading, and land-based sectors, we help you capture loyal customers and amplify your impact.

Time is precious, and when you do have a moment to sit down and focus on your business, you need a partner who gets it.

That’s why everything about how I work is designed to fit into your life, not the other way around.

One Client, One Week, Full Focus

We dedicate an entire week solely to you and your brand. By working with one client at a time, we give your project our undivided attention, diving deep into the heart of your business to create tailored strategies and designs that truly resonate. No juggling multiple clients or splitting our focus—it's just us, working side by side.

We Work on Your Schedule, Not Ours

Our sprint-based approach ensures that when you have time to focus on your brand, we’re ready to dive in with you—delivering results quickly and efficiently so you can get back to what matters most: caring for your land, animals, and family.

Maximize Your Indoor Time

We know that every minute you spend inside is valuable. That’s why we streamline the entire process, giving you clear, actionable strategies and designs without unnecessary delays. Our week-long sprints are tailored to fit into those moments when you can sit down, focus, and make impactful decisions for your business—leaving you more time to get outside and continue the work you love.

A Process as Flexible as Your Days

From the changing seasons to the unpredictable demands of farm life, your schedule is anything but 9-to-5. We’ve structured our services to accommodate your busy life. You won’t be expected to be available 24/7.

Autumn Offerings

Roots to Radiance Brand Clarity Session

A high-level consulting session to get you pointed in the right direction. We’ll audit your curerrent branding and website to identify what is working well and what could be improved. You’ll walk away with a clear roadmap of your next steps over the next few months.

  • Dive deep into your brand with a focused 1-hour consulting session. We'll analyze your current brand state, identify growth areas, and provide a detailed, personalized roadmap to align your brand's vision with your goals. The session includes a website review, actionable steps, and one month of post-call support to ensure you stay on track toward your brand transformation.

  • $597 + GST

One-Week Design Deep Dive

Elevate your brand with a cohesive visual identity. In just one week, we'll provide you with a complete visual identity system and the resources to implement it effectively for years to come.

  • In this one-week visual identity sprint, we'll create a complete and cohesive visual identity system for your brand. Starting with vision alignment, we'll develop unique and impactful logos and icons and provide practical applications across various mediums. The final handoff includes a comprehensive style guide, Canva brand kit, and two months of post-sprint support to ensure seamless implementation and consistency across all platforms.

  • $3400 + GST

4 Season Strategy Intensive

Unlock your brand's full potential with a comprehensive, one-week intensive sprint. We’ll look at your entire year to build a brand strategy that resonates with your audience.

  • This intensive one-week sprint is designed to solve your foundational branding challenges efficiently and effectively. Throughout the week, we’ll craft a values-based brand framework, develop a compelling brand story, and dive into customer persona development. You'll leave with a comprehensive strategy document, including mission, vision, and core values, along with two months of post-sprint support to guide you through implementation and ensure lasting impact.

  • $2400 + GST

Clients? More like collaborators

I’m not interested in one-off projects that leave you feeling abandoned and unsatisfied. Instead, I’m here for the long haul, ready to support you as your business and family grow, your goals evolve, and your brand continues to thrive. This isn’t a churn-and-burn operation. My sprint-based approach allows us to break larger projects into smaller, focused chunks. This means we can tackle one part of your brand or marketing strategy at a time, building momentum and progress with each project.

  • "Working with Chelsea is a dream which is why I'm a repeat customer! The collaborative process of working through what I wanted my brands to represent as well as taking a deeper dive into marketing strategy were invaluable. I tried in the interim to put together a brand on my own and needless to say I wish I had Chelsea by my side."

    -Christina, The Everyday CFO

  • "I wish I had found Chelsea five years ago; working with her company from the get-go would have saved me so much time and energy. I have way more clarity in my brand message and peace of mind that it's on the right track."

    -Anna, Tapestry Homestead

  • "I've known Chelsea for over a year and finally decided it was time to have her take the reins on my visual identity. We spent a week together in her collaborative process. I was so excited for each presentation that built on the last one.

    Now I have a brand that speaks to my target customers and feels like me. Thank you so much Chelsea!!"

    -Amanda, Stellar Theory

Keen to get a head start on your growth?

Whether you’re looking to clarify your brand’s core values, refine your messaging, or map out a strategy that works, these tools are designed to give you a solid foundation.

Occasional Flower Farmer, Full-Time Brand Builder

Howdy, I’m Chelsea!

With a blend of big-brand expertise and in-the-field experience, I've dedicated my career to helping purpose-driven brands like yours flourish. 

From corporate biz-dev, to digital nomad, to flower farming apprentice, I’m all about making pivots in business that bring our wildest dreams into focus. 

I'm here to do the same for you.

You read that right, I cut my teeth under the fluorescent lights, breathing in the AC of big-brand-agency boardrooms and bullpens.

After a few too many all-nighters building big dreams for Nike and BMW, I started my own business. I took this show on the road to live the ski-bum digital-nomad life from Powder Paradise (aka Revelstoke, BC). From the mountains, I helped a bunch of dirty hippies grow their crunchy brands.  

After a couple of years of tree-hugging, the prairies called me home and I spent 6 months apprenticing on a flower farm in the middle of rural Alberta. 

This out-of-left-field combo has gifted me a comprehensive understanding of what makes a brand resonate—whether it's on a global stage or in a local community.

If this kind of ‘all-in’ approach to life and business sounds like your cup of tea, then…

FAQs

  • A sprint is a hyper-focused, one-week project where we dive deep into one aspect of your brand. This allows us to deliver high-quality results quickly without the typical back-and-forth that drags out for weeks or months. Each sprint is tailored to your needs, and by breaking projects into smaller, manageable chunks, we keep things efficient, impactful, and stress-free.

  • Unlike traditional agencies, which often juggle multiple clients at once and stretch projects out over months, I dedicate one full week to your project. This means you get my undivided attention, faster results, and a highly personalized experience—without the massive costs or drawn-out timelines. I also focus exclusively on land-based businesses, so I understand your unique needs better than a generalized studio could.

  • I offer everything from brand strategy and visual identity to one-page website design. Each service is offered in sprint-based formats that allow us to focus deeply on one aspect of your business at a time, building momentum with each project. My clients often return for multiple sprints as their needs evolve, which means we’re constantly building on previous work to make their brand stronger.

  • If you’re a woman entrepreneur running a farm, homestead, or other land-based business and feel overwhelmed by your branding or marketing, my services are built for you. My goal is to make the branding process easy and accessible, providing clear direction and actionable steps so you can get back to doing what you love—growing your business and nurturing your land.

  • That’s one of the great things about my process! Many clients come back to work on additional projects after completing their first sprint. Whether you want to refine your messaging, revamp your website, or develop a stronger brand identity, we can tackle these one at a time, whenever you’re ready.

Growers

Healers

Makers

Dreamers

Growers Healers Makers Dreamers

Still have questions?

Let’s chat! Whether you’re ready to book a sprint or just want to learn more, I’m here to help. Book your Discovery Call today and let’s get started on building the brand you’ve always dreamed of.